Professional Journey
Professional background
I'm Rafael Valenza de Souza Pereira, Senior Graphic Designer and Marketing Strategist, with over 15 years of experience in marketing campaigns, graphic design, audiovisual production and lead generation.
Senior Graphic Designer and Marketing Strategist with over 15 years of experience, specialized in creating high-impact visual ecosystems across a wide range of industries. Strong expertise in performance-focused graphic design, with command of strategic social media artwork, motion graphics and video editing for digital and institutional campaigns.
Specialist in the design and execution of visual identity for large corporate events, developing everything from Key Visuals (KVs) and POS signage to dynamic content for big screens and sales presentations. I bring a strategic focus on lead generation and conversion, applying design techniques to landing pages (WordPress/UI) and rich media for the marketing funnel.
Proficient in Adobe Creative Cloud (Photoshop, Illustrator, Premiere, After Effects) and 3D modeling (Blender/Cinema 4D) for rendering products and advertising assets.
Career path
Professional experience
Senior Marketing Analyst
July 2022 – PresentTeletex IT Solutions
Visual identity, institutional videos and motion design for corporate events and lead-generation campaigns.
- →Raised brand authority, measured by increased engagement at events like Febraban Tech and Mind The Sec, through Visual Identity (KVs), institutional videos and motion design.
- →Streamlined internal communication, reducing information gaps between departments through the planning and execution of integrated internal-marketing campaigns.
- →Accelerated the content approval workflow by acting as the strategic link between technical teams and external agencies, ensuring visual cohesion and lead-focused messaging.
- →Created, executed and tracked several online campaigns with an agency partner to launch new products and services.
- →Managed internal and external vendors for social media video capture and editing, and appeared on camera as the "Face of Teletex" in several videos.
Graphic Designer
September 2021 – June 2022Grupo Mixtel
3D banners and promotional seals for seasonal e-commerce campaigns and launches.
- →Increased e-commerce conversion rate by creating strategic banners and 3D promotional seals for seasonal campaigns and product launches.
- →Cut material production time by 20% by implementing new templates and design workflows for digital catalogs and email marketing.
Graphic Designer
August 2020 – September 2021Pitlak - Bakery Solutions (Marquespan)
Technical packaging and label development, plus training materials.
- →Reduced graphic production costs through precise technical development of packaging and labels, ensuring regulatory compliance and print fidelity.
- →Improved training engagement through dynamic video editing and visual teaching materials for the sales team.
Graphic Designer
December 2017 – August 2019Dr. Freeze / Paleteca
Product photography and nationwide visual identity standardization for franchises.
- →Expanded the brand's digital presence by producing product photography and social media artwork that drove higher organic engagement.
- →Standardized the visual identity of franchises nationwide through POS manuals, table displays, menus, freezer signage and other offline materials.
Art Director
August 2015 – October 2016Redux Professional
High-fidelity 3D modeling and institutional website management.
- →Raised the perceived value and premium positioning of product lines, measured by visual impact across catalogs and digital assets, through high-fidelity 3D models and sophisticated packaging design.
- →Increased the brand's digital authority by managing the institutional website, including platform development and technical catalog updates.
Marketing & Communications
September 2013 – March 2015Marins Bertoldi Advogados
Corporate event organization and press relations.
- →Increased institutional visibility by organizing events and liaising with press relations, managing crises and strengthening the firm's image.
Résumé
Education & languages
Education
- Advertising · Universidade Positivo, 2012
Languages
Want to grow your brand together?
I bring over 15 years of experience combining design and strategy to strengthen brands and drive real results, from visual identity to full campaigns. I'm open to new professional opportunities that make sense. Get in touch and let's talk about how I can contribute to your team.