Professional background
Over 13 years combining graphic design, audiovisual production and marketing strategy. Below, my experience company by company, with the results of each role.
Experience, role by role
Senior Marketing Analyst / Graphic Designer
July 2022 – August 2026Teletex IT Solutions
Visual identity, case videos, and executive presentations for the cybersecurity brands CyberX and CyberCare.
- →Created the complete visual identity for two Teletex brands from scratch: CyberX, a proprietary cybersecurity awareness event held inside client companies, and CyberCare, the company's security service line, from brand concept through presentations, video, events, and sales collateral.
- →Gave visual form to SAFEX, CyberCare's framework for security assessment and investment prioritization, translating the methodology into executive presentations with NIST CSF 2.0 scorecards, risk matrices (impact x likelihood), maturity radar charts, and implementation roadmaps.
- →Scripted, filmed, directed, and edited customer success case videos, including for Central Ailos and Zurich Airport Brasil, covering the full production from brief to final delivery.
- →Scripted, produced, and edited the case video for the City of São Paulo, demonstrating vehicle camera capabilities including automatic license plate reading and facial recognition.
- →Led the creation of Comgás's cybersecurity awareness videos jointly with the client, from script through direction and editing: one for the CyberX event held at the company and a second, derived from it, screened at the 2026 sales convention.
- →Led visual identity (KVs), institutional videos, and motion design for the brand's presence at Febraban Tech and Mind The Sec, including mid-size booths and sales support materials.
- →Created the visual identity for the 2023 and 2024 editions of Kickoff, the annual company convention for over 200 people: key visual, venue graphics and panels, apparel, badges, opening video, presentation template, and internal communications assets, also contributing to the overall event organization.
- →Prepared large-format print files, such as banners, booth backdrops, and folders, managing color control and finishing with vendors.
- →Coordinated the agency responsible for the brand's social media, defining content strategy, visual direction, and final content approval.
- →Planned and ran online product and service launch campaigns, with funnel assets focused on lead generation. Also appeared as the brand's on-camera spokesperson (Rosto Teletex) in institutional videos.
- →Created, produced, and hosted Teletex Shorts, an internal news video series that replaced corporate email as the company communication channel, with episodes employees actively asked for.
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Graphic Designer
September 2021 – June 2022Grupo Mixtel
3D promotional seals, e-commerce banners, and digital catalogs for seasonal campaigns and launches.
- →Owned all visual production for the group's e-commerce across both fronts, Mixtel in wholesale and Eletrum in retail: digital catalogs, site banners, email marketing, and social media assets.
- →Produced digital catalogs for national and imported brands, including an exclusive JBL catalog and the full line of major home appliances.
- →Delivered around 150 site banners per year, plus email marketing sends, with 3D promotional seals for seasonal campaigns and launches.
- →Cut production time by 20% by implementing new templates and design workflows for digital catalogs and email marketing.
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Graphic Designer
August 2020 – September 2021Pitlak - Bakery Solutions (Marquespan)
Visual identity and technical packaging/label development, plus training materials for the sales team.
- →Created the visual identity for new products in the line, from concept to final application on packaging and labels.
- →Developed 35+ packaging and label SKUs, handling print-ready files, regulatory compliance, and color accuracy, reducing rework and print costs.
- →Produced posts and assets for the brand's social media.
- →Edited videos and created visual training materials for the sales team.
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Freelance Graphic Designer
October 2016 – November 2017 and September 2019 – July 2020Clientes diversos
Institutional websites, visual identity, and print materials for retail and construction clients.
- →Developed institutional and retail websites for clients such as Bebê Panda and Buraco do Padre, from layout to WordPress implementation.
- →Served the construction industry (Riva), delivering a website, brand manual, and printed sales materials, including folders and project presentations.
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Graphic Designer
December 2017 – August 2019Dr. Freeze / Paleteca
Franchise visual identity standardization and product photography for social media and point of sale.
- →Standardized the visual identity of 6 franchise stores across 2 states (PR and GO) through POS manuals, tabletop displays, menus, and freezer headers.
- →Modeled the ice cream tub packaging in 3D and designed the labels, from packaging design through renders used in campaigns and point-of-sale material.
- →Prepared print files for packaging, freezer wraps, and POS materials, ensuring color accuracy and compliance with each vendor's process.
- →Ran the brand's social media end to end: content planning, artwork creation, publishing, and engagement monitoring.
- →Produced on-location product photography at the stores, building the image library used for both social posts and POS materials.
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Art Director
August 2015 – October 2016Redux Professional
High-fidelity 3D modeling and product visual identity, plus management of the corporate website.
- →Created brands and visual identities for new company products, from logo to label and final packaging.
- →Elevated the premium positioning of product lines with high-fidelity 3D modeling and rendering.
- →Ran the brand's social media: artwork creation, publishing, and engagement monitoring.
- →Laid out and prepared technical product catalogs for print, and developed and managed the corporate website.
- →Managed screen-printing vendors for packaging, from file handoff to production follow-up.
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Marketing & Communications
September 2013 – March 2015Marins Bertoldi Advogados
Institutional print materials and event organization, with press liaison work.
- →Created and laid out folders, articles, and institutional publications for the firm, handling print-ready files.
- →Managed external print and production vendors, from budgeting to final delivery follow-up.
- →Increased the firm's institutional visibility through event organization and press liaison work, including image crisis management.
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Résumé
Education & languages
Education
- Advertising · Universidade Positivo, 2012
Languages
Portuguese (native)English (intermediate)
Want to grow your brand together?
I bring 13 years of experience combining design and strategy to strengthen brands and drive real results, from visual identity to full campaigns. I'm open to new professional opportunities that make sense. Get in touch and let's talk about how I can contribute to your team.