About
My journey in design and marketing
I'm an advertising professional and senior graphic designer, working for 13 years on projects that combine brand strategy with visual execution.
Senior Graphic Designer with 13 years of experience in visual identity, campaigns, and audiovisual work for retail, franchise, industrial, and technology brands. A repertoire built in visually demanding segments (packaging, point-of-sale, e-commerce, and product catalogs) later applied to large-scale corporate and institutional communication.
I work from concept to delivery: brand, key visuals, packaging, motion, video, and landing pages, with command of the full graphic production process through to print-ready file handoff. Advanced proficiency in Adobe Creative Cloud and 3D modeling (Blender, Cinema 4D) for product and packaging rendering.
I believe design and strategy, together, don't just communicate: they create experiences and generate measurable results.
Specialties
Main areas of work
Design & Branding
Visual identity, Key Visuals (KVs), brand manuals, editorial design, layout, labels and packaging, POS signage, and franchise standardization, in Photoshop, Illustrator, and InDesign.
Labels & Packaging
Label and packaging design focused on standing out on the shelf, with finishes like soft-touch lamination and spot UV varnish.
3D Modeling
3D modeling and rendering for products, packaging, promotional seals, and social media and motion assets, in Cinema 4D and Blender, for catalogs, e-commerce, and campaigns.
Audiovisual & Motion
Scripting, filming, directing, and editing video, motion graphics, institutional and promotional video, and product photography, in Premiere and After Effects.
Web Development
Institutional websites and online stores in WordPress, Elementor, and WooCommerce, plus landing pages, email marketing, and lead generation, focused on performance, technical SEO, conversion, and social media management.
Photography
Product and still-life photography with Lightroom editing, ready for catalogs, e-commerce and social media.
Prepress & Print Production
File preflight, color control, and adaptation to print processes (offset, screen printing, large format), with print vendor management.
Corporate Communication
Executive presentations, internal communications, and event and sales-support materials.
Hard Skills
Résumé
Experience & education
Teletex IT Solutions
Produced content for the CyberX and CyberCare brands: from corporate event banners (such as CIO Cerrado, co-branded with Splunk/Cisco) to full executive PowerPoint reports featuring KPIs, risk matrices and NIST frameworks.
View full résuméEducation
- Advertising · Universidade Positivo, 2012
Languages
Common questions
Frequently asked questions
I work with clients in Curitiba in person, and I also work 100% remotely, without any issues, for businesses and individuals anywhere in Brazil.
Visual identity, packaging and labels, 3D modeling, video and motion, websites and digital marketing, product photography, and corporate communication materials.
Retail, franchise, industrial and technology companies, with projects ranging from small local businesses to nationally operating brands.
Want to see my full career path?
Download my résumé as a PDF with my full professional history, or see the career page for a detailed, company-by-company breakdown.