About
My journey in design and marketing
I'm an advertising professional and senior graphic designer, working for over 15 years on projects that combine brand strategy with visual execution.
I'm Rafael Pereira, an advertising professional and senior graphic designer with over 15 years of experience, building bridges between brands and people through design and strategic communication.
Throughout my career I've built a solid, versatile skill set: visual identity, labels and packaging, 3D modeling, video editing, motion design and full website development, always combining a designer's eye with a strategic marketing vision.
Today I work as Senior Marketing Analyst at Teletex IT Solutions, where I'm the creative link between the marketing team's strategic vision and hands-on execution: I lead the visual identity for events like Febraban Tech and Mind The Sec, produce institutional videos, and have been the on-camera "Face of Teletex" in several recordings.
I believe design and strategy together don't just communicate: they create experiences and drive measurable results.
Specialties
Main areas of work
Graphic Design & Materials
Creation of institutional print and digital materials, such as banners, presentations and social media assets, applying the brand's visual identity consistently across every project.
Labels & Packaging
Label and packaging design focused on standing out on the shelf, with finishes like soft-touch lamination and spot UV varnish.
3D Modeling
3D modeling and rendering of packaging, products and promotional art in Cinema 4D and Blender, for catalogs, e-commerce and point of sale.
Audiovisual Production
Institutional video capture and editing, plus motion design in Premiere and After Effects, from script to final delivery.
Web Development
Institutional websites and online stores built with WordPress, Elementor and WooCommerce, focused on performance, technical SEO and conversion.
Photography
Product and still-life photography with Lightroom editing, ready for catalogs, e-commerce and social media.
Résumé
Experience & education
Teletex IT Solutions
Producing content for the CyberX and CyberCare brands: from corporate event banners (such as CIO Cerrado, co-branded with Splunk/Cisco) to full executive PowerPoint reports featuring KPIs, risk matrices and NIST frameworks.
View full résuméEducation
- Advertising · Universidade Positivo, 2012
Languages
Blog
From the blog
Understand the real stages of a graphic design project, why the brief is decisive, how long it takes, and what you get at final delivery.
What product 3D modeling is, why the market is growing, and when it's worth investing in this technique for packaging and e-commerce.
Real advantages of hiring a freelancer or a graphic design agency, and how to decide based on budget, timeline, and project complexity.
Real graphic design pricing in Brazil for 2026: single pieces, visual identity, monthly packages, and what makes the price go up or down.
A realistic look at AI's impact on graphic design: what the data shows, what AI already does well, and why human creative direction remains irreplaceable.
Packaging design trends for 2026: sustainability, accessibility, AI in prototyping, and the value of the human touch, with real project examples.
Digital marketing trends for 2026 focused on small businesses: AI automation, authenticity, first-party data, and where to invest on a limited budget.
Discover the top graphic design trends for 2026: more human design, adaptable visual identities, the handmade revival, and AI's real role in creation.