Strategic design that connects brands and people
Graphic designer and advertising professional in Curitiba, Brazil. 13 years turning ideas into graphic materials, websites and content that deliver real results.
How I can help
Turning ideas into solutions
Design & Branding
Visual identity, Key Visuals (KVs), brand manuals, editorial design, layout, labels and packaging, POS signage, and franchise standardization, in Photoshop, Illustrator, and InDesign.
Labels & Packaging
Label and packaging design focused on standing out on the shelf, with finishes like soft-touch lamination and spot UV varnish.
3D Modeling
3D modeling and rendering for products, packaging, promotional seals, and social media and motion assets, in Cinema 4D and Blender, for catalogs, e-commerce, and campaigns.
Audiovisual & Motion
Scripting, filming, directing, and editing video, motion graphics, institutional and promotional video, and product photography, in Premiere and After Effects.
Web Development
Institutional websites and online stores in WordPress, Elementor, and WooCommerce, plus landing pages, email marketing, and lead generation, focused on performance, technical SEO, conversion, and social media management.
Photography
Product and still-life photography with Lightroom editing, ready for catalogs, e-commerce and social media.
Prepress & Print Production
File preflight, color control, and adaptation to print processes (offset, screen printing, large format), with print vendor management.
Corporate Communication
Executive presentations, internal communications, and event and sales-support materials.
About me
Art Direction & Strategy
With 13 years of experience in visual identity, campaigns, and audiovisual work for retail, franchise, industrial, and technology brands. A repertoire built in visually demanding segments (packaging, point-of-sale, e-commerce, and product catalogs) later applied to large-scale corporate and institutional communication.
I work from concept to delivery: brand, key visuals, packaging, motion, video, and landing pages, with command of the full graphic production process through to print-ready file handoff. Advanced proficiency in Adobe Creative Cloud and 3D modeling (Blender, Cinema 4D) for product and packaging rendering.
I believe design and strategy, together, don't just communicate: they create experiences and generate measurable results.
Hard Skills
Portfolio
Portfolio highlights
Credibility
Brands that have trusted my work
Blog
From the blog
A practical guide to the main digital marketing channels (Meta Ads, Google Ads, LinkedIn Ads, SEO, and email marketing) with real examples of application.
Understand what 3D promotional seals are, why they stand out in retail and e-commerce campaigns, and see a real-world case study.
Even with a strong social media presence, a website remains a brand's front door. See why, with real examples of a full website and landing pages.
Understand the real stages of a graphic design project, why the brief is decisive, how long it takes, and what you get at final delivery.
What product 3D modeling is, why the market is growing, and when it's worth investing in this technique for packaging and e-commerce.
Real advantages of hiring a freelancer or a graphic design agency, and how to decide based on budget, timeline, and project complexity.
Real graphic design pricing in Brazil for 2026: single pieces, visual identity, monthly packages, and what makes the price go up or down.
A realistic look at AI's impact on graphic design: what the data shows, what AI already does well, and why human creative direction remains irreplaceable.
Packaging design trends for 2026: sustainability, accessibility, AI in prototyping, and the value of the human touch, with real project examples.
Digital marketing trends for 2026 focused on small businesses: AI automation, authenticity, first-party data, and where to invest on a limited budget.
Discover the top graphic design trends for 2026: more human design, adaptable visual identities, the handmade revival, and AI's real role in creation.
Let's talk about your project
Whether you want to hire a service for your company or learn more about my professional background, I'm happy to talk.