Career

What I delivered

• Created the CyberX brand, an awareness event held at client companies, and the CyberCare brand, the security service line, applied to presentations, video and events.
• Signed the key visual, booth, videos and motion for Teletex at Febraban Tech and Mind The Sec, and prepared the large-format print files myself.
• Turned SAFEX, CyberCare's assessment framework, into executive presentations: NIST CSF 2.0 scorecard, risk matrix, maturity radar and roadmap.
• Scripted, shot, directed and edited the case videos with Central Ailos and Zurich Airport Brasil and two awareness videos for Comgás.
• Produced the video presenting Hikvision's vehicle cameras, with plate reading and facial recognition, at a São Paulo State Government event.
• Created the identity of the 2023 and 2024 editions of Kickoff, the annual convention for over 200 people: key visual, venue graphics, opening video and internal communication.
• Created, produced and hosted Teletex Shorts, an internal news video series that replaced corporate email as the company's channel.
• Coordinated the social media agency, planned launch campaigns with funnel assets and was the on-camera spokesperson in the brand's institutional video.

What I delivered

• Digital catalogs, banners, email marketing and social media for both stores, including an exclusive JBL catalog and the full major appliances line.
• Around 150 site banners a year, plus email marketing sends, with 3D promotional seals for seasonal campaigns and launches.
• Cut production time by 20% with new templates and workflows for digital catalogs and email marketing.

What I delivered

• More than 35 packaging and label SKUs with print-ready files, regulatory compliance and color accuracy at the printer.
• Visual identity for the line's new products, from concept to packaging and label.
• Social media pieces, plus videos and visual material for sales team training.

What I delivered

• Institutional and retail websites for Bebê Panda and Buraco do Padre, from layout to build.
• Website, brand manual and printed sales material for Riva, a construction company, including folders and development presentations.

What I delivered

• Standardized the identity of 6 franchise stores in 2 states (PR and GO) with POS manuals, displays, menus and freezer headers.
• Modeled the ice cream tubs in 3D and designed the labels, with print-ready files for packaging, freezer wraps and POS material.
• Product photography shot in the stores, feeding both social media and POS material.
• The brand's social media end to end: planning, artwork, publishing and monitoring.

What I delivered

• Brands and identities for new products, from logo to label and final packaging.
• Modeled and rendered the product lines in 3D for catalogs and social media, at photo quality.
• Technical catalogs laid out and prepared for print, managing the packaging screen-printing vendors.
• The brand's website and social media, from artwork to publishing.

What I delivered

• Folders, articles and publications for the firm, from layout to print-ready files and vendor management.
• Organized the firm's events and worked with the press office, including image crisis management.