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Rafael Pereira - Designer Gráfico e Publicitário

Graphic Design · Photography

Dr. Freeze

Problem

The Dr. Freeze franchise network needed to standardize its visual identity nationwide and expand its digital presence with quality social media content.

Solution

Using Cinema 4D, Photoshop and Illustrator, I developed social media materials and product artwork, plus POS manuals, table displays, menus and freezer signage for the franchises, and produced exclusive product photography for the brand.

Result

Higher organic engagement on the brand’s social media and a standardized visual identity across franchises, with consistent offline and digital materials.