Visual Identity & E-commerce
Nano’s Juices
Complete rebranding, labels and online store for Nano's Juices, a vape liquid brand. A freelance client since 2013 — brand and site under ongoing maintenance to this day.
Visit the store ↗Concept
A badge that adapts to any flavor.
In 2013 I took on Nano's Juices's complete rebranding: the badge, the labels, mockups, and the artwork used to promote each new flavor. The challenge was designing a mark strong enough to carry a 30ml bottle label on its own, yet versatile enough to keep working as the lineup grew from 3 to over 20 flavors.
The circular badge solves that: it stays fixed in lime and graphite across the whole line, while each flavor gets its own accent color in the promotional art — without ever losing brand recognition.
The same badge, in any flavor
Badge anatomy
Every detail earns its place
Torn circular badge
The base is a round badge with an irregular edge, like a sticker applied by hand to the bottle — reinforcing the brand’s handmade feel.
A droplet for the "o"
A droplet replaces the "o" in "Nano’s", delivering the product category — e-liquid — right in the name, no extra explanation needed.
Rounded lettering
Thick, curved letters, drawn to stay legible even shrunk down onto a 30ml label.
"Est. 2013"
The starred stamp marks the brand’s founding year — a mark of staying power in a market where most brands don’t last two.
Color palette
Two colors. Instant recognition.
Lime and graphite carry the brand across the whole line — from the label to the online store — while supporting colors mark each flavor without competing with the badge.
Labels & Promotional Art
One flavor, one color, the same badge
Each piece of promotional art uses its own neon color for the flavor — but the central badge, in lime and graphite, never changes. That repetition is what trains the customer to recognize the brand at a glance, even in a feed full of competitors.
Nanomint
Menthol — mint leaves and ice reinforce the cooling sensation.
Tangerina Ice
Citrus menthol — fresh tangerines set against smoke and ice.
Chispiritos
Dessert — churros and dulce de leche, for something more indulgent.
Need a brand with this kind of versatility?
From the badge to the labels, from the online store to ongoing maintenance.