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Rafael Pereira - Designer Gráfico e Publicitário

Graphic Design · Visual Identity · Labels / Packaging

Pitlak Bakery (Marquespan)

Problem

Pitlak - Bakery Solutions needed to launch new frozen bakery products with their own visual identity and packaging that met food industry regulations, while keeping color fidelity and production speed across a catalog of more than 35 items.

Solution

I created the visual identity for each new product in the line, from concept to final packaging and label application, developing more than 35 SKUs with print-ready file closing, regulatory compliance, and color fidelity. I also produced social media posts and pieces for the brand and edited videos and visual training material for the sales force.

Result

Less rework and lower graphic production cost for packaging, a visually consistent product catalog, and training material that sped up the sales team's onboarding.