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Rafael Pereira - Designer Gráfico e Publicitário

3D Modeling · Labels / Packaging

Redux Professional

Problem

In the professional hair-care products market, packaging and label design is a competitive edge. Redux Professional needed a visual identity that communicated high quality and strengthened its presence in the segment.

Solution

As Art Director, I created the graphic materials for the brand’s various product lines, including 3D modeling of the bottles and high-fidelity image rendering, a technique that delivers a realistic, impactful presentation for catalogs, digital media and marketing.

Result

Every rendered image highlights the label design and packaging texture, elevating the perceived value and premium positioning of the product lines across the brand’s catalogs and digital assets.