Senior graphic designer / Curitiba / 13 years
One brief, every format.
For 13 years I have solved brand communication problems in key visuals, video, packaging and executive presentations, from the brief to the final file.
Portfolio
Selected work
- years of work
- 13
- companies, from law to technology
- 6
- packaging SKUs in one line
- 30+
- cities with standardized stores, in 3 states
- 4
What I do
Four kinds of problem I solve
Brand and campaign
The brand needs to show up at a trade show, in a campaign or at a launch, at the right scale.
What I do
Key visual, booth, campaign pieces, sales support and internal communication, with the identity applied the same way at every touchpoint. When the company launches a product line or its own event, I create its brand.
Proof
Febraban Tech and Mind The Sec for Teletex. CyberX and CyberCare identities.
Video and motion
The company has a story to tell and no one to script, shoot, edit and animate it.
What I do
Script, shooting, direction, editing and motion graphics. Corporate video, customer case, internal series, content for event screens.
Proof
Case videos with Zurich Airport Brasil and Central Ailos, and the video that presented Hikvision technology to the São Paulo State Military Police at an event attended by the governor. Teletex Shorts replaced the company's internal email.
Product and packaging
The product needs to reach the shelf or the online store looking right, with no surprises at the printer.
What I do
Label, packaging, 3D render when the product does not exist yet, photography when it does, and print-ready files with color and vendor control. Also e-commerce seals and banners in volume.
Proof
More than 30 packaging SKUs at Pitlak. A full line rendered in 3D at Redux. Around 150 banners a year at Mixtel.
Executive and digital communication
The sales team needs to explain something complex in a deck, a folder or a landing page.
What I do
Executive decks with data, reports, technical folders, landing pages and email marketing for campaigns and lead generation.
Proof
Teletex's SAFEX framework became a scorecard, a risk matrix and a roadmap. CyberCare landing pages.
About
Who does the work
I’m Rafael Pereira, a graphic designer and advertising professional. Across thirteen years in retail, industry and technology, I’ve kept asking the same question: how do you make a brand understood quickly and executed the same way everywhere?
That became production-ready packaging (30+ SKUs at Pitlak), a replicable standard for franchises (Dr. Freeze, four cities, three states), volume with consistency (about 150 banners a year at Mixtel) and, at Teletex, identity, key visual, trade show booth, video and executive materials for a technical, corporate audience.
The sector changes, the method doesn’t: understand the business, define the system and deliver with rigor. I work with companies across Brazil, as an in-house team member or on one-off projects.
Clients
Brands I have worked with
I also worked with Zurich Airport Brasil and Comgás through Teletex.
Looking for a senior designer?
Whether it's a role on your team or a one-off project, tell me what you need solved.
Direct contact